Busco camello
Hola, amiga.
Busco camello. El título es click baiting a tope. Lo sé. Pero, le da rollo al asunto. Y no me puedes negar que es bastante más sexy que "busco proveedor de nepeta cataria".
Es de lo que vamos a hablar ahora. De proveedores.
No de drogas. O sí.
La idea la tengo más o menos madura: PuffyKitten es una marca de hierbas gateras; mentas para gatos; catnip. Pero, ¿qué formatos deberíamos vender? ¿Cómo encuentro proveedor? ¿Quién coñ*** vende esto?
Decidimos formatos
Vale.
Nunca me había puesto a "hacer producto". Por lo visto para vender hierba hay que cultivarla, secarla, empacarla y mandarla. Todo esto si tienes clientes. Pero eso último lo medio controlo.
En mi cabeza hay cuatro formatos:
- Aceite esencial de catnip en spray.
- Liada en eles (para los no fumetas: son porros de tamaño XL)
- En cogollitos.
- Triturada.
Como aún no sé si esto de la hierba me va a sacar de pobre. Sacar los cuatro formatos del tirón me parece poco lean.
Tampoco sé si lean está bien usado aquí. No me he leído el libro del Eric Ries. Pero vamos, ya me entiendes: «No vendas la leche antes de ordeñar la vaca».
Así que la disponibilidad de estos cuatro formatos está sujeta a cambios.
¿El primero?
Eso es. El proveedor.
Ella, la aventurera asiática
¿Qué hace un neófito de la cadena logística y el product management cuando quiere buscar proveedor?
Estás en racha, ¿eh? Pues ir a Alibaba y buscar "nepeta cataria".
Yo no sé si es cosa que soy señor mayor y no me entero. Pero la experiencia de compra (o de solicitud de presupuestos) en Alibaba me pareció muy-muy compleja.
No solo por las cantidades mínimas (hay fabricantes que ofrecen mínimos bajos); si no por la barrera del idioma y el huso horario. Estas búsquedas las hago por las tardes –madrugada en Asia–. Y me contestan de un día para otro.
Señora Yiyis y Emilio (izquierda) entrando en Alibaba (dramatización).
Lo de las marcas con propósito
Para mi último cumpleaños querido esposo me regaló un cubo de basura súper guapo para que podamos reciclar. Tiene sus 4 compartimentos (para orgánico, resto, plástico y vidrio –nos gusta hincar el codo).
El cubo de basura guapo. Aquí su buen enlace de afiliado en Amazon.
¿Y que tiene que ver este regalo con todo esto de encontrar proveedor?
Chica, que me gustaría dejar un planeta igual que cuando llegué. Por eso trato de comprar productos locales; de temporada; en el mercado de mi barrio.
Yo de branding no tengo mucha idea. Pero me gustaría que lo que hagamos desde PuffyKitten tenga el menor impacto en el planeta (y el mayor en mi cartera). Así que el tema de comprar la hierba a más de 8.000 kilómetros *quizás* no sea lo más coherente. Is this a brand value?
Comienza mi búsqueda de proveedor local.
Escojo mi camello
Envíe este correo:
¡Hola, equipo!
Estoy montando una tienda online de "marihuana para gatos", al estilo esta americana pero para vender en Europa.Actualmente ando buscando un proveedor de nepeta cataria en tres formatos:
- Aceite esencial de Nepeta cataria (para el formato en spray)
- Nepeta cataria en cogollo seco
- Nepeta cataria triturada, que me sirva para producir también en formato enrollado (como la foto que adjunto).
La idea es marketear el producto como "porros para gatetes" jejeje.
Algunas preguntas:
- ¿Podríais vender la nepeta cataria (catnip) en los tres formatos que necesitaría (aceite esencial, cogollos secos y triturada)? Sería genial poder comprarla a granel y empaquetarla nosotros con nuestra marca.
- La segunda alternativa, sería comprar la planta viva y cultivarla y secarla nosotros. Aunque esto extendería mucho el tiempo (y yo soy especialista en marketing digital – no tengo un vivero jejeje).
Algunos números:
- Correos enviados a potenciales proveedores: 22 (más a otros 3 que me pasaron compañeras de la empresa que me da de comer)
- Respuestas: 6
- Positivas: 1
El proveedor es perfecto: tiene el producto; capacidad para servirme en dos de los tres formatos que necesito; un precio razonable.
¿El problema?
El del vivero es un reconocido magufo/curandero.
¿Te acuerdas del cubo de basura?
Pues con esto igual. Soy escéptico militante. La magia no existe. Los curanderos no curan. Los discursos anticientíficos son peligrosos.
El señor por lo visto está jubilado y a priori desentendido del negocio del vivero. Le he comprado una muestra. Pero tengo dudas ¿éticas? sobre si debería seguir comprándole.
Emilio cuando descubre el pastel de su candidato favorito.
¿Qué hago, súper?
¿Debería seguir buscando camello?
¿Es una contradicción con los valores de la marca?
¿Tiro para adelante con este proveedor?
Si me dejas un comentario con tu opinión, te lo agradeceré en el alma.
También si conoces a proveedores locales de menta gatera sin vínculos con movimientos nocivos.
Mierdas que he terminado
Por cierto, ya he conectado el Search Console. Aunque ya me dirás qué tráfico orgánico va a traer el primer post. En tráfico social está petando. Especialmente cuando uno de mis exjefes me hizo RT a un tuit mío de spam de valor. Eres un amor, Sergio.
Así que eso. Comenta porfa con tu sesgada opinión sobre qué debería hacer con el proveedor.
Y si quieres a tu gato, puedes suscribirte abajo. Solo si quieres a tu gato.
Dear puffykitten.com Owner! my name is Eric and I’m betting you’d like your website puffykitten.com to generate more leads.
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Hi puffykitten.com Administrator.
My name’s Eric and I just came across your website – puffykitten.com – in the search results.
Here’s what that means to me…
Your SEO’s working.
You’re getting eyeballs – mine at least.
Your content’s pretty good, wouldn’t change a thing.
BUT…
Eyeballs don’t pay the bills.
CUSTOMERS do.
And studies show that 7 out of 10 visitors to a site like puffykitten.com will drop by, take a gander, and then head for the hills without doing anything else.
It’s like they never were even there.
You can fix this.
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Web Visitors Into Leads is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know immediately – so you can talk to that lead immediately… without delay… BEFORE they head for those hills.
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Now it’s also true that when reaching out to hot leads, you MUST act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s what makes our new SMS Text With Lead feature so powerful… you’ve got their phone number, so now you can start a text message (SMS) conversation with them… so even if they don’t take you up on your offer right away, you continue to text them new offers, new content, and new reasons to do business with you.
This could change everything for you and your business.
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Eric
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Paying customers are out there waiting.
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Hi puffykitten.com Webmaster.
My name’s Eric and I just came across your website – puffykitten.com – in the search results.
Here’s what that means to me…
Your SEO’s working.
You’re getting eyeballs – mine at least.
Your content’s pretty good, wouldn’t change a thing.
BUT…
Eyeballs don’t pay the bills.
CUSTOMERS do.
And studies show that 7 out of 10 visitors to a site like puffykitten.com will drop by, take a gander, and then head for the hills without doing anything else.
It’s like they never were even there.
You can fix this.
You can make it super-simple for them to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket… thanks to Web Visitors Into Leads.
Web Visitors Into Leads is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know immediately – so you can talk to that lead immediately… without delay… BEFORE they head for those hills.
CLICK HERE http://advanceleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.
Now it’s also true that when reaching out to hot leads, you MUST act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s what makes our new SMS Text With Lead feature so powerful… you’ve got their phone number, so now you can start a text message (SMS) conversation with them… so even if they don’t take you up on your offer right away, you continue to text them new offers, new content, and new reasons to do business with you.
This could change everything for you and your business.
CLICK HERE http://advanceleadgeneration.com to learn more about everything Web Visitors Into Leads can do and start turing eyeballs into money.
Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Paying customers are out there waiting.
Starting connecting today by CLICKING HERE http://advanceleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here http://advanceleadgeneration.com/unsubscribe.aspx?d=puffykitten.com
Good day,
My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations
What for?
Part of my job is to check out websites and the work you’ve done with puffykitten.com definitely stands out.
It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.
There is, however, a catch… more accurately, a question…
So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?
More importantly, how do you make a connection with that person?
Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.
Here’s a way to create INSTANT engagement that you may not have known about…
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Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship.
Everything I’ve just described is simple, easy, and effective.
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Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=puffykitten.com
Hi, my name is Eric and I’m betting you’d like your website puffykitten.com to generate more leads.
Here’s how:
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at puffykitten.com.
Talk With Web Visitor – CLICK HERE http://boostleadgeneration.com for a live demo now.
And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way.
If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!
Try Talk With Web Visitor and get more leads now.
Eric
PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them!
Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=puffykitten.com