Busco camello
Hola, amiga.
Busco camello. El título es click baiting a tope. Lo sé. Pero, le da rollo al asunto. Y no me puedes negar que es bastante más sexy que "busco proveedor de nepeta cataria".
Es de lo que vamos a hablar ahora. De proveedores.
No de drogas. O sí.
La idea la tengo más o menos madura: PuffyKitten es una marca de hierbas gateras; mentas para gatos; catnip. Pero, ¿qué formatos deberíamos vender? ¿Cómo encuentro proveedor? ¿Quién coñ*** vende esto?
Decidimos formatos
Vale.
Nunca me había puesto a "hacer producto". Por lo visto para vender hierba hay que cultivarla, secarla, empacarla y mandarla. Todo esto si tienes clientes. Pero eso último lo medio controlo.
En mi cabeza hay cuatro formatos:
- Aceite esencial de catnip en spray.
- Liada en eles (para los no fumetas: son porros de tamaño XL)
- En cogollitos.
- Triturada.
Como aún no sé si esto de la hierba me va a sacar de pobre. Sacar los cuatro formatos del tirón me parece poco lean.
Tampoco sé si lean está bien usado aquí. No me he leído el libro del Eric Ries. Pero vamos, ya me entiendes: «No vendas la leche antes de ordeñar la vaca».
Así que la disponibilidad de estos cuatro formatos está sujeta a cambios.
¿El primero?
Eso es. El proveedor.
Ella, la aventurera asiática
¿Qué hace un neófito de la cadena logística y el product management cuando quiere buscar proveedor?
Estás en racha, ¿eh? Pues ir a Alibaba y buscar "nepeta cataria".
Yo no sé si es cosa que soy señor mayor y no me entero. Pero la experiencia de compra (o de solicitud de presupuestos) en Alibaba me pareció muy-muy compleja.
No solo por las cantidades mínimas (hay fabricantes que ofrecen mínimos bajos); si no por la barrera del idioma y el huso horario. Estas búsquedas las hago por las tardes –madrugada en Asia–. Y me contestan de un día para otro.
Señora Yiyis y Emilio (izquierda) entrando en Alibaba (dramatización).
Lo de las marcas con propósito
Para mi último cumpleaños querido esposo me regaló un cubo de basura súper guapo para que podamos reciclar. Tiene sus 4 compartimentos (para orgánico, resto, plástico y vidrio –nos gusta hincar el codo).
El cubo de basura guapo. Aquí su buen enlace de afiliado en Amazon.
¿Y que tiene que ver este regalo con todo esto de encontrar proveedor?
Chica, que me gustaría dejar un planeta igual que cuando llegué. Por eso trato de comprar productos locales; de temporada; en el mercado de mi barrio.
Yo de branding no tengo mucha idea. Pero me gustaría que lo que hagamos desde PuffyKitten tenga el menor impacto en el planeta (y el mayor en mi cartera). Así que el tema de comprar la hierba a más de 8.000 kilómetros *quizás* no sea lo más coherente. Is this a brand value?
Comienza mi búsqueda de proveedor local.
Escojo mi camello
Envíe este correo:
¡Hola, equipo!
Estoy montando una tienda online de "marihuana para gatos", al estilo esta americana pero para vender en Europa.Actualmente ando buscando un proveedor de nepeta cataria en tres formatos:
- Aceite esencial de Nepeta cataria (para el formato en spray)
- Nepeta cataria en cogollo seco
- Nepeta cataria triturada, que me sirva para producir también en formato enrollado (como la foto que adjunto).
La idea es marketear el producto como "porros para gatetes" jejeje.
Algunas preguntas:
- ¿Podríais vender la nepeta cataria (catnip) en los tres formatos que necesitaría (aceite esencial, cogollos secos y triturada)? Sería genial poder comprarla a granel y empaquetarla nosotros con nuestra marca.
- La segunda alternativa, sería comprar la planta viva y cultivarla y secarla nosotros. Aunque esto extendería mucho el tiempo (y yo soy especialista en marketing digital – no tengo un vivero jejeje).
Algunos números:
- Correos enviados a potenciales proveedores: 22 (más a otros 3 que me pasaron compañeras de la empresa que me da de comer)
- Respuestas: 6
- Positivas: 1
El proveedor es perfecto: tiene el producto; capacidad para servirme en dos de los tres formatos que necesito; un precio razonable.
¿El problema?
El del vivero es un reconocido magufo/curandero.
¿Te acuerdas del cubo de basura?
Pues con esto igual. Soy escéptico militante. La magia no existe. Los curanderos no curan. Los discursos anticientíficos son peligrosos.
El señor por lo visto está jubilado y a priori desentendido del negocio del vivero. Le he comprado una muestra. Pero tengo dudas ¿éticas? sobre si debería seguir comprándole.
Emilio cuando descubre el pastel de su candidato favorito.
¿Qué hago, súper?
¿Debería seguir buscando camello?
¿Es una contradicción con los valores de la marca?
¿Tiro para adelante con este proveedor?
Si me dejas un comentario con tu opinión, te lo agradeceré en el alma.
También si conoces a proveedores locales de menta gatera sin vínculos con movimientos nocivos.
Mierdas que he terminado
Por cierto, ya he conectado el Search Console. Aunque ya me dirás qué tráfico orgánico va a traer el primer post. En tráfico social está petando. Especialmente cuando uno de mis exjefes me hizo RT a un tuit mío de spam de valor. Eres un amor, Sergio.
Así que eso. Comenta porfa con tu sesgada opinión sobre qué debería hacer con el proveedor.
Y si quieres a tu gato, puedes suscribirte abajo. Solo si quieres a tu gato.
Hey there, I just found your site, quick question…
My name’s Eric, I found puffykitten.com after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.
So here’s my question – what happens AFTER someone lands on your site? Anything?
Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.
That means that all the work and effort you put into getting them to show up, goes down the tubes.
Why would you want all that good work – and the great site you’ve built – go to waste?
Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.
But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?
You can – thanks to revolutionary new software that can literally make that first call happen NOW.
Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.
You know, strike when the iron’s hot!
CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.
Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.
Just this alone could be a game changer to make your website even more effective.
Strike when the iron’s hot!
CLICK HERE http://boostleadgeneration.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.
Thanks and keep up the great work!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Stop wasting money chasing eyeballs that don’t turn into paying customers.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=puffykitten.com
Hey there, I just found your site, quick question…
My name’s Eric, I found puffykitten.com after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.
So here’s my question – what happens AFTER someone lands on your site? Anything?
Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.
That means that all the work and effort you put into getting them to show up, goes down the tubes.
Why would you want all that good work – and the great site you’ve built – go to waste?
Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.
But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?
You can – thanks to revolutionary new software that can literally make that first call happen NOW.
Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.
You know, strike when the iron’s hot!
CLICK HERE https://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.
Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.
Just this alone could be a game changer to make your website even more effective.
Strike when the iron’s hot!
CLICK HERE https://boostleadgeneration.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.
Thanks and keep up the great work!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Stop wasting money chasing eyeballs that don’t turn into paying customers.
CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=puffykitten.com
Good day,
My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations
What for?
Part of my job is to check out websites and the work you’ve done with puffykitten.com definitely stands out.
It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.
There is, however, a catch… more accurately, a question…
So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?
More importantly, how do you make a connection with that person?
Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.
Here’s a way to create INSTANT engagement that you may not have known about…
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out puffykitten.com.
CLICK HERE https://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)
Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship.
Everything I’ve just described is simple, easy, and effective.
CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=puffykitten.com
Hello, my name’s Eric and I just ran across your website at puffykitten.com…
I found it after a quick search, so your SEO’s working out…
Content looks pretty good…
One thing’s missing though…
A QUICK, EASY way to connect with you NOW.
Because studies show that a web lead like me will only hang out a few seconds – 7 out of 10 disappear almost instantly, Surf Surf Surf… then gone forever.
I have the solution:
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to TALK with them – literally while they’re still on the web looking at your site.
CLICK HERE https://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works and even give it a try… it could be huge for your business.
Plus, now that you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation pronto… which is so powerful, because connecting with someone within the first 5 minutes is 100 times more effective than waiting 30 minutes or more later.
The new text messaging feature lets you follow up regularly with new offers, content links, even just follow up notes to build a relationship.
Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.
CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business, potentially converting up to 100X more eyeballs into leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=puffykitten.com
My name’s Eric and I just found your site puffykitten.com.
It’s got a lot going for it, but here’s an idea to make it even MORE effective.
Talk With Web Visitor – CLICK HERE http://boostleadgeneration.com for a live demo now.
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.
And once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation… and if they don’t take you up on your offer then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!
Eric
PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them.
Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=puffykitten.com